The Cat Standard is a UK publication by Kieran Simpson, alongside The Planet Brief and The British Uplift. We’re building a home for practical cat advice, considered buying decisions and a little less avoidable waste.
Meet Goldfish.
Goldfish is a mostly black moggy with small white armpit tufts. She has not agreed to any of this in writing.
Living with her gives us questions to investigate and experiences to describe. It doesn’t tell us what every cat will prefer. We’ll keep that distinction clear.
Practical guides, with a point of view.
Kieran writes our guides and owner reviews, combining source research with clearly identified experiences of life with Goldfish. Browse Kieran’s articles or explore our topics.