The Cat Standard is a UK publication by Kieran Simpson, alongside The Planet Brief and The British Uplift. We’re building a home for practical cat advice, considered buying decisions and a little less avoidable waste.
Meet Goldfish.
Goldfish is a mostly black moggy with small white armpit tufts. She has not agreed to any of this in writing.
Living with her gives us questions to investigate and experiences to describe. It doesn’t tell us what every cat will prefer. We’ll keep that distinction clear.
We’re just getting started.
Our topic pages set out the ground we’ll cover. Detailed guides and product reviews will follow as the research and hands-on observations are ready.